In daily life, hair is the "second face". Problems such as frizzy hair, dandruff, and split ends have not only become troubles for many people, but may also affect their external impression. Many people have begun to seek more gentle and effective care brands. At the same time, we hope that the products can take into account the sustainable future of the earth.
With "environmental protection" and "organic concepts" as its core, the Italian INTRA shampoo and hair care brand has long been deeply involved in various scalp attributes. At the same time, it adheres to the brand concept of being friendly to the environment and develops mild, soap-free and We have been producing chemical-free products for many years and are committed to creating efficient, natural plant-derived shampoo and hair care products so that everyone can enjoy pure care.
This time, we are honored to invite the core figures of the brand, Mrs. Nausica D'Andrea and Mrs. Ilaria Bersani, two experts who have been researching in the field of organic hair care for many years. They will share the brand's philosophy with us with their profound knowledge and experience. , the mental journey of product development, and their true understanding of the concept of "organic".
Italian organic shampoo brand INTRA brand story
Mrs. Nausica D'Andrea first talked about the origin of the brand: "INTRA is a body wash brand launched by HARBOR SpA, an Italian natural cosmetics group. It carries 30 years of professional accumulation in natural skin care. We combine 'green' and 'conscious' Choice is embedded in every product.”
Mrs. Ilaria Bersani continued: "In fact, we hope to more effectively solve the scalp and hair problems that consumers face in their daily lives. We also hope to integrate the brand's core concept of 'environmental protection and organic' into everyone's daily life, so that Every time you wash your hair and bathe, it becomes a natural ritual to care for your body and mind. In this way, consumers can not only enjoy the efficient care effect, but also feel INTRA’s dedication and commitment to the quality of life.”
What is INTRA’s belief and mission?
The core of INTRA's brand has always been "providing healthier and more environmentally friendly choices" as its priority.
When talking about why INTRA chose to stick to organic products, the two main R&D personnel showed great determination.
"Organic is not only a marketing strategy, but also a lifestyle choice." Mrs. Nausica D'Andrea recalled: "Since we founded the brand, we have firmly believed that organic lifestyle is a choice. It means every detail. We need to give priority to the sustainable development of nature and the environment. We hope that through every product, consumers can feel that this is not only a good treatment for health, but also a care for the earth.”
This belief drives them not only to develop pure and safe products, but also to spare no effort to promote organic culture. Mrs. Ilaria Bersani added: "We hope to make more consumers re-recognize and value the real value brought by natural and organic products."
During the product development process, INTRA always believes that "natural ingredients are the most powerful."
Every product undergoes strict efficacy, safety and environmental impact testing from material selection to research and development, and all products adhere to the highest standards of purity and effectiveness.
Mrs. Nausica D'Andrea said: "We will ensure that each ingredient works in the best proportion and completely eliminate any harmful chemicals." This development concept not only allows the product to perform excellently in terms of efficacy, but also maximizes the effectiveness of the product. to protect the health of users and the environment.
Organic shampoo recommended Intra, the perfect interpretation of pure plant extract ingredients and sustainable concept
When talking about one of INTRA's most representative products, "Nut OMEGA Smooth Shampoo", the two founders are full of pride. Mrs. Nausica D'Andrea said with a smile: "We purchase organic argan oil from Morocco. These precious raw materials are grown in traditional ways, while supporting local cooperatives and protecting the ecological environment. In addition, Omega-3 and Omega-3 are added to the shampoo. -6 Vegetable oils, such as flaxseed oil and chia seed oil, are also sourced from sustainable farms, ensuring that every step of the supply chain is environmentally friendly.”
They also shared that the cleaning ingredient of the product specifically uses betaine, a plant-based cleanser, which is gentle and efficient, and can effectively clean hair while protecting the scalp from chemical damage.
Even the packaging materials, INTRA Yincui also uses environmentally friendly materials, striving to reduce the burden on the earth.
AIAB European organic and non-toxic certification adheres to quality and responsibility
When asked how to make consumers trust the brand, Mrs. Ilaria Bersani mentioned the AIAB certification (European organic and non-toxic certification).
"This certification is our guarantee of quality. All products need to undergo strict monitoring and meet certification standards set by more than 300 experts after countless tests." She added that these certifications will be updated every three years to ensure that the products The quality is consistent, allowing consumers to use it with peace of mind, while also demonstrating the brand's responsibility for the environment.
Organic living is a commitment to the planet
At the end of the conversation, the two R&D staff sincerely shared their expectations for the brand: "Organic life is a way to prioritize nature and sustainability. Every product is our commitment, both to health and to health." A commitment to the future of our planet.”
Mrs. Nausica D'Andrea and Mrs. Ilaria Bersani emphasized that choosing "organic" from food to daily products is not only beneficial to health, but also promotes biodiversity and reduces pollution.
Mrs. Ilaria Bersani added: "Our goal is not only to provide consumers with pure products, but also to arouse everyone's attention to organic life through these products, so that more people can contribute to the sustainability of the earth."
From the details, we can see the brand’s original intention and plant hope for the earth.
In this exclusive interview, we felt INTRA’s insistence on organic life, and also saw how they transform their love and respect for nature into practical actions through each product. Every detail is full of care for the environment. sense of responsibility.
INTRA, an Italian organic shampoo brand, uses pure ingredients to nourish the scalp and hair. At the same time, it also sows a seed of caring for the earth in the life of every user; these seeds will slowly sprout and grow. Inspire more people to practice organic and sustainable lifestyles together, and bring more hope to the future of the earth.
