Facing the impact of the epidemic and being exhausted mentally and physically, I want to remind myself not to forget my original intention

唯有機創辦人艾莉絲面對疫情衝擊、心力交瘁,我更想提醒自己莫忘初衷

In the 4th year since I founded Only Machine, I found a quiet place to hide, stole an acre of land to calm down, and write some inner words for you...

Now that I have started my business, I can no longer be called a novice, but I can’t be called a veteran either.

From a guerrilla captain who knew only a little about everything, he slowly began to learn how to open up territory step by step and in a long stream. He became less self-doubting and more determined and willful, and he became more aware of the future. contour.

Alice, the founder of Only Organic, shared that this year, I rarely shared my experience in brand management and entrepreneurship with everyone in the community. I mostly shared some small fragments of my family. This is probably because I have entered a rumination period. .

This year, I rarely share my experience in brand management and entrepreneurship with everyone in the community. Most of the time I share some small fragments of my family. This is probably because I have entered a rumination period.

It took a lot of effort to digest the bumps and bumps along the way, but finally, when the brand celebrated its 4th anniversary, some ideas began to emerge one after another.

Never forget your original intention

This year due to the impact of COVID-19, we have encountered great challenges when importing goods from Europe, with high freight costs and frequent out-of-stock situations.

At the same time, under the three-sided attack of the shrinking overall economic environment, weakening consumer sentiment, and rising competition in e-commerce channels, it is difficult to implement the strategic plans that were originally planned.

Even so, I still don’t want to forget what I originally wanted to do just because of survival: that I want to bring natural and organic plant extract products to everyone, and practice what our marketing team said so badly, “Give yourself and your family a peace of mind. Safe, drug-free life" slogan.

Alice, the founder of Only Organic, still didn’t want to survive, so she decided to forget what I wanted to do at the beginning: that I wanted to bring natural and organic plant extract products to everyone.

Perhaps, the products represented by Weiji are not among the best on the market, but they are definitely the most secure and safe ones. So no matter how difficult it is to purchase goods, no matter how high the cost is, and the consumer base cannot reach the general public, I still remember the original intention at this moment four years ago.

Don’t forget the original intention. Thank you very much for your support, criticism and advice along the way. We will continue to work hard on the parts that we can’t do well!